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[vc_row][vc_column][vc_column_text]Everyone does it. We do it, your kids do it, your neighbours do it, and Elon Musk does it a LOT. Someone brought it up in conversation the other day and now you’re curious about it too. No, we’re not talking about THAT. We’re also not talking about that other thing. Don’t be silly. We’re talking about social media. You want to get started with it, so here’s how. Start At The Beginning In the beginning, there was...

[vc_row][vc_column][vc_column_text]Allow us to set the scene. You (or someone working for you) came up with what you thought was an amazing idea for a social media campaign. You’ve seen some of the biggest brands in the industry using Twitter and Facebook to promote themselves and you thought it looked easy enough to do it yourself. Three weeks later, you have 50 (maybe 51 if you’re lucky) likes and only 12 shares. To make matters worse, most...

[vc_row][vc_column][vc_column_text]Brainstorming is probably something you’ve done a lot of during lockdown, whether you’re working for a local digital marketing agency or an international agriculture conglomerate. Either way, you’re most likely doing it wrong, or at the very least, you’re not taking full advantage of it. Don’t worry, we’re here to help. Brainstorming is, by definition, a group activity. If you brainstorm alone, it’s called “thinking”, and if you lead a meeting where you tell everyone about your...

[vc_row][vc_column][vc_column_text]Advertising has been about more than billboards and half-baked radio ads for a very long time. Sure, those platforms have survived until now due to their sheer popularity, but they represent a bygone era that should have been left in the 20th Century. Nowadays marketing is less “set-and-forget" and more about constant tweaking for optimum return on investment (ROI) and maximum reach.  All marketing can be classified according to one of three broad categories: Above The Line...

[vc_row][vc_column][vc_column_text]The internet is like a massive ocean - there are a lot of boats sailing on its surface and there are even more fish swimming in its depths. Whether you just dip your toes or take a big plunge, it’s all too easy to forget that there are sharks lurking about, waiting for the perfect opportunity to strike. It’s important to protect yourself, but you also need to arm yourself with the knowledge of what you...

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